MK Dons have been awarded Family Excellence status by the EFL – remaining one of a small band of clubs who have achieved the honour every single year of the scheme’s operation since 2007/08.
Every year, the EFL awards certain clubs Family Excellence status, in recognition of their continued commitment to attracting families and young fans, and the engaging level of matchday experience they provide.
Clubs received ‘mystery family’ visits during the 2019/20 campaign prior to the outbreak of COVID-19, with their feedback and reports again determining whether each respective Club would achieve ‘Family Excellence’ status.
Among MK Dons’ strengths recognised by the EFL, were the first-team fan guides; the strong connection between the Club and the MK Dons Sport and Education Trust; an engaging mascot, the use of social media to seek feedback as well as the Club Bar and Young Dons area and the friendly engaging staff at Stadium MK.
EFL CEO, David Baldwin said, “I would like to congratulate all those that have achieved Family Excellence status for the 2019/20 season.
“It is fantastic to see the continued dedication of EFL Clubs to provide an exceptional matchday experience for families when attending fixtures across the League.
“We know nothing beats the joy of watching a live fixture and the EFL and its Clubs look forward to welcoming the return of fans to stadia, when it is safe to do so.
“Up until the Covid pandemic outbreak it is clear from the evidence gathered throughout the Family Excellence Scheme, that young fans and families were experiencing a high standard of matchday experience across the League.
"It is testament to Clubs’ hard work that the standard of experience offered to families continues to rise, and this will undoubtedly help to ensure a welcoming environment will be provided for all families, once we are able to return to stadia.”
