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Dons sign up to support Safer Gambling Week 2020

19 November 2020


Dons sign up to support Safer Gambling Week 2020

19 November 2020

MK Dons have signed up to support Safer Gambling Week, the public awareness campaign to trigger a national conversation about what it means to gamble responsibly.

Safer Gambling Week 2020, which takes place from 19th to 25th November under the hashtag #SGWeek20, is the public face of year-round commitment to promoting safer gambling.

More than 120,000 staff at thousands of gambling venues and online sites are due to be taking part, and this marks the third consecutive year that clubs from the Premier League and English Football League are participating.

The Dons' support will encompass carrying #SGWeek20 messages on LED screens on matchdays, changing the club’s shirt logo to the Safer Gambling Week 2020 for limited number of matches, and publishing information on #SGWeek20 on the club website and social channels throughout the week detailing the five key responsible gambling behaviours:

• Only spend what you can afford
• Set your limits for time and money
• Gambling is not the answer to any problem
• Gambling when angry or upset is not a good idea
• Gambling shouldn’t interfere with your personal relationship

The campaign is led by the key trade associations the Betting and Gambling Council, The Bingo Association, bacta and in Ireland by the Irish Bookmakers Association. The objective is to trigger a national conversation about safer gambling, highlighting the tools, advice and help available to customers, and the initiatives being taken by operators and supporters to promote social responsibility throughout the year.

The campaign has also attracted the support of the EFL, Sky Bet and BetVictor, who will dedicate advertising space in matchday programmes, on big screens and across their social channels.

A new website,, will act as an information hub, providing a comprehensive one-stop service for consumers all year round, educating them about all aspects of responsible gambling.

A Safer Gambling Week spokesperson said: “We are delighted that MK Dons will be supporting Safer Gambling Week. We want to take the message about safer gambling even further this year, and are hoping that this will be our biggest campaign yet.

"The continued engagement and support of football clubs is enormously helpful in highlighting the Week and triggering conversations about what it means to gamble safely throughout the year.”

For more information on Safer Gambling Week 2020 (SGWeek20) visit

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