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Record-breaking season for EFL clubs

14 November 2016


Record-breaking season for EFL clubs

14 November 2016

MK Dons have the fourth-highest amount of Season Ticket holders in Sky Bet League One, while their average ticket price is less than the mean across the EFL’s three divisions.

The EFL have found that more and more people are attending fixtures in the EFL, as clubs continue to attract growing numbers of season ticket holders while also providing increasingly competitive pricing options for adult and family match day tickets.

The EFL now has more than 500,000 season ticket holders for the first time in living memory - and the numbers are increasing year-on-year as its 72 clubs think of innovative ways to attract fans through their turnstiles.

The landmark figure is representative of a growing appetite for live football. It is also illustrative of a greater focus being placed on concessionary and family ticket options.

Clubs in the Championship have the largest share of season ticket holders, with 326,000 between them. The remaining 176,000 are split, with League One and League Two clubs having 117,000 and 59,000 respectively.

Overall, season ticket holders have increased steadily in recent seasons, with overall growth of 26% from 398,390 in 2007, to 502,826 this season.

In addition, match day ticket costs across all ticket options are decreasing too.

An analysis of the official gate receipts submitted to the EFL reveals that the average admission price received by all clubs was £13.11 per supporter, which compares with £14.08 from 2014/15 and is triggered by a decrease in match-day prices across the three divisions – the average ticket price at Stadium MK is only £12.60 this season!

EFL Clubs are also providing increasingly flexible pricing options for concessionary and family tickets, offering heavily discounted prices for youngsters. Over 50 clubs provide tickets for £5 or less, while a further 15 teams across League One and League Two, including the Dons, allow access for free.

It is this kind of innovative thinking that is helping the EFL to thrive according to CEO, Shaun Harvey.

He said: “It is testament to the dedication and innovative approach clubs are taking to recruit season ticket holders that we are able to celebrate this collective landmark for the EFL.

“It is clear to see that football has never been so popular, nor has it ever been so competitively priced with great value for money being provided across the three divisions.

“It’s particularly pleasing to see so many new ideas being implemented to encourage families to attend and ensure that kids are given a taste of live EFL football at an early age – an experience and a thrill that we hope will stay with them for a lifetime.”

An increase in the range of family tickets being made available is also helping to improve value for money for parents.

There has been a 37% increase of junior season ticket holders over the past 10 years across the EFL. More than 20% of all EFL club match attendees are now under 16.

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