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Fixture News

Record-breaking #FixtureReleaseDay

24 June 2015

Fixture release day saw a host of new digital records set last week as fans around the world logged on to see club schedules for the 2015/16 season.

Sky Bet Championship, League 1 and League 2 fixtures were all revealed on club websites at 9am on Wednesday 17th June. In just 24 hours a record 3m page views had been recorded across the FL Interactive (FLi) network.

With record traffic tracked in 2014, the League’s digital arm - FL Interactive - worked closely with technology partners Sapient to ensure the League’s network was ready for a dramatic spike in users.

Preparations proved prudent as 2015’s fixture release day eclipsed records set last year. A 38% growth in unique users totalling 1.4m delivered the 3m page views across mobile and desktop devices.

With the total number of site unique users now 88% higher than in 2013 and the number of page views jumping 116% in the same period, Russell Scott, Director of Content at The Football League outlined contributing factors behind the growth:

“More strategic use of social media to FLi channels, coupled with an increased volume of content from clubs, were two significant reasons digital records broken on fixture release day. We saw 3,214 items and 883 new articles published throughout the day giving fans reasons to come back and revisit club sites.

“Similarly, Search Engine Optimisation improvements coupled with a new mobile platform introduced by FLi have significantly improved our club rankings in Google search returns.

“Once again, fixture release day has proved to be the biggest day of the year for club websites and I’m delighted that the network has performed well.”

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