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Club unites with Unify

12 January 2015

MK Dons announce that they have joined forces with Unify, a leading communications software and services firm.

The partnership will support the Club’s focus on delivery the best for its supporters and will help it to further engage with its fans, as well as driving excellent customer service on matchdays.

Under the 12-month agreement, Unify will deliver OpenScape Cloud Contact Centre to MK Dons. The technology will enable the Club to provide integrated Interactive Voice Response (IVR) front end and self-service options to all fans calling in about tickets, matchdays and networking engagements.

Unify’s OpenScape Cloud Contact Centre will further help MK Dons to transform the delivery of matchday support to its fans, with the Box Office now able to deal with increased call volumes more efficiently.

What’s more, supporters are able to request a call back rather than holding the line for a Customer Services representative to become available.

MK Dons Corporate Partnerships Manager Daniel Cole said: “From the outset of our conversations with Unify, it was clear that both our organisations share a passion for delivering excellent customer service through collaboration and communication. Unify’s OpenScape Cloud Contact Centre will provide MK Dons with the ability to engage with our fans, and truly give something back to them in the form of improved customer service – something that we are very excited about.

“Securing a global brand like Unify, which is already a pillar in our community, to our already strong commercial support from both local and national firms, such as Suzuki and Bidvest 3663, also adds real gravitas to our commercial goals. We also look forward to a meaningful partnership with Unify and its employees, many of whom area already fans of the Club.”  

Trevor Connell, General Manager of East and West Region at Unify, added: “Unify’s OpenScape Cloud Contact Centre is perfectly positioned to help MK Dons deliver excellence in customer service to its fans. This is especially true for match days, when MK Dons requires a communication solution that is able to scale to help cope with the demands of increased call volumes – something that the SaaS based Unify product does with ease.

“We are delighted to commit to this new and exciting, mutually beneficial, partnership with MK Dons. This partnership helps us to prove our commitment to the local community, which we have been a successful commercial part of since 1990. By supporting MK Dons, not only will the Club benefit, but Unify is able to let local businesses and MK Dons fans know that it is in Milton Keynes, what it does, how well it does it. But perhaps the best part about our partnership, is that many of our own employees, especially those who live around the city, are avid MK Dons supporters, and this is just another way for us to show our support to them.”

As a result of this, a new Box Office number is now in operation – 0333 200 5343. Customers calling an 0333 number only pay the same amount as a landline call to a 01 or a 02 number. The price is the same for calls from mobiles too.

Click here to find out more about Unify’s OpenScape Cloud Contact Center.


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