Milton Keynes Dons FC is among 37 clubs that have been awarded 'The Football League Family Excellence Award' for 2010.
This award recognises the experience we provide for young fans and families. Also, we are one of only 17 clubs who have achieved this prestigious award every year since it was launched in 2007.
The Award is based on an independent assessment of the family experience at all 72 League clubs, commissioned by The Football League, during the 2009/10 season using 'mystery shopper' families.
In announcing the successful clubs, Football League Chairman, Lord Mawhinney, said: "The 'Football League Family Excellence Award' provides a benchmark for clubs to work towards and ensures that they are doing all they can to attract and retain family groups as supporters. League clubs are working hard to make the family experience the best it can be."
MK Dons Chairman Pete Winkelman said: "MK Dons are totally committed to offering affordable, live family football and to once again be recognised with the Family Excellence Award makes us hugely proud.
"With 35 per cent of our season ticket holders made up of those under the age of 21, home games at stadiummk benefit from a fantastic, unique family atmosphere that will strengthen our Football Club for years to come."
The Football League also aims to give encouragement to those clubs that have not been successful this year. Best practice guidance, feedback and training will be available to the remaining clubs to encourage their efforts towards achieving the mark next season.
With more family areas and family pricing initiatives combining to attract more people to their first game, the 2009/10 season has seen an increasing focus on making the experience itself more compelling.
Initiatives such as dedicated family stadium entrances, specially trained family area receptionists, technology-supported entertainment and a comprehensive effort to rid family areas of abusive language and anti-social behaviour, have all combined to increase the benchmark.
The judges were particularly impressed with the efforts clubs are making to ensure away travel is more attractive for families, ensuring they can enjoy the match together in a dedicated, safe, welcoming and entertaining environment.
The Football League will again recognise the club delivering the very best family experience in each division through the 'Family Club of the Year' award at this season's Football League Awards. The event will be held on 14th March 2010 at the Grosvenor House, Park Lane.
